Wednesday, October 14, 2009

Do you drink Pabst Blue Ribbon?

Pabst's success actually comes from years before the recession.

Pabst managed to pull of a strangely effective word-of-mouth campaign that made the long-declining brand an "ironic downscale chic choice for bike messengers and other younger drinkers who viewed the beer as a statement of non-mainstream taste," reports Crain's.

Let's call a spade a spade: Those "non-mainstream," "younger drinkers" are hipsters.

Usually found smoking European cigarettes and/or cloves, hipsters are known for their despise of anything "mainstream" and their fondness for irony. They listen to bands that no one has ever heard of and start fashion trends that are cool because of their "uncoolness", e.g., trucker hats or vintage plaid shirts.

This is where Pabst Blue Ribbon comes in.

"It's an anti-establishment badge," said a major market wholesaler. "It seems to play to the retro, nonconformist crowd pretty well."


Basically, they got a few people to start promoting it on the basis of being an un-majority beer.

Hipsters, being sheep who have nothing in common but hating the majority, signed up for it.

By doing so, they became the sheepest of the sheep, the consumer who buys a product to create an identity.

That's like hoping to make yourself a social star by buying Dockers, an iPod and a Chevy Volt.

There is no way to be a bigger tool.

Hipsters, you have been pwnt. You should not vote or have political opinions. You should in fact be assigned manual labor tasks and no one should ever listen to you again, as you hipsters have proven you are incompetent.

Tuesday, October 13, 2009

War Master "Chapel of the Apocalypse" has approved my review of the War Master demo (2009), "Chapel of the Apocalypse":

If you haven't heard this epic leaden slab, you can fix that by getting the demo from Sound Exchange for $3.75 or the label, Torture Garden Picture Company.

Monday, October 12, 2009

War Master "Chapel of the Apocalypse"

War Master - "Chapel of Apocalypse" Demo 2009

"...For any career metalhead, it's impossible to hear the name War Master without thinking of the classic Bolt Thrower album of the same name. War Master takes the patterns of later Bolt Thrower, like For Victory... and IVth Crusade, and renders them in the simpler, messier and more rhythmic style of the first two Bolt Thrower CDs."

War Master "Chapel of Apocalypse" Demo 2009 (

"...this demo is primitive and powerful grinding material; unlike the Bolt Thrower album, this material is less grindcore than old school death metal that grinds, and if you listen long enough, you can hear other classic death metal influences creeping in."

War Master "Chapel of Apocalypse" Demo 2009 (Dark Legions)

You can get the cassette demo for $4 from Torture Garden Picture Company, and you can add War Master to your friends list on MySpace.